This is the Image Compressor press kit: the verified numbers, the product, the founder, and the brand assets a reporter or reviewer needs for imagecompressor.tools, a free tool that compresses and converts JPG, PNG, WebP, and AVIF files entirely in the browser, built and run by Substrate Apps.
The Image Compressor Press Kit at a Glance
The figures a reporter or reviewer actually needs, none of them rounded up for effect, are in the table below. Treat this page as the press kit and the media kit in one place, so there is only one page to check before a number goes to print.
| Fact | Figure |
|---|---|
| Company | Substrate Apps, Mike is the founder |
| Compression engine | First-party, running on our own servers |
| Formats in and out | JPG/JPEG, PNG, WebP, AVIF |
| Default quality | 80, visually lossless for photographs |
| Demo result | 497 KB JPG to 214 KB WebP at quality 80, 56.9% smaller |
| Headline claim | Up to 88% smaller |
| Free tier | No signup, 25 MB per image, 30 images per batch |
| Free account | 100 images per month, plus a usage dashboard |
| Pro plan | 12 dollars a month flat, 10,000 images, 50 MB per file, batches of 100 |
| File retention | Browser tool deleted within 1 hour, API files within 24 hours |
| Metadata handling | EXIF stripped by default: GPS, camera model, timestamp, thumbnail |
Every number above is the same one used across the product and the rest of the site, not a teaser rate that changes after signup. The 497 KB to 214 KB demo is a real file run through the real tool at the real default quality, not a cherry picked result, and no plan carries a per image fee at any volume, on the free tier or on Pro.
What the Tool Actually Does
Drop a file into imagecompressor.tools and it compresses the file, or converts it to a different format, on our own compression engine. JPEG, WebP, and AVIF are lossy formats, so quality is an actual slider with a real tradeoff, not a marketing word; PNG stays lossless, so its size drops from re-encoding and metadata removal rather than from discarding pixels. JPEG output is written progressive, so a slow connection renders a rough version of the image right away instead of loading it top to bottom.
Every upload gets its EXIF data stripped automatically: the hidden block a camera or phone writes into a file, including GPS coordinates, the camera model, a timestamp, and an embedded thumbnail, whether or not anyone asks for that. Files dropped into the browser tool are gone within an hour, on a sweep that runs every 15 minutes; nothing sits in a public bucket, and the only way to reach a file before deletion is a signed link that expires in 15 minutes. Files uploaded through the API follow the same privacy standard on a 24 hour window instead. We do not train on uploaded images and do not look at them.
For developers, the same compression runs behind a REST API: a key from the dashboard, a job queue so bulk work runs off the request thread instead of blocking it, and the same flat monthly pricing as the browser tool, never a per image charge no matter how large the batch gets. Full endpoint documentation is on the docs site and the API reference for anyone evaluating it for a piece on developer tools rather than consumer ones.
Who Built It
Mike is the founder of Substrate Apps and built and runs Image Compressor. He spent twenty years building and running his own companies, compressing a great many product photos along the way, and got tired of tools that charged per image, demanded a signup before they would do anything, or quietly kept the files. So he built the one he wanted: a flat price with no per-image fee at any volume, honest about the quality tradeoff, and free to use without a login.
He runs the testing behind every platform guide on the site: real files uploaded to the real platform, real results measured, rather than repeated hearsay. When a page here says a platform compresses your images, it is because it was watched happening. Questions about how any of it works reach the person who stands behind the numbers. Full background is on the author page, and the company is on About.
Features Not Shipped Yet
A press kit is also a place to say plainly what the tool does not do, so nobody quotes a capability that is not real. HEIC input is not confirmed in the current build, so any claim that the tool reads HEIC files directly is wrong as of this writing; guides on the site cover HEIC through OS-native methods instead. Resize and crop, a target-size mode, PDF tools, a favicon generator, an EXIF viewer, an upscaler, and a background remover are all on the roadmap and not shipped, some shown as "Soon" in the site footer. If a reviewer wants to test any of these, hold off until they actually ship rather than taking the roadmap as a feature list.
Brand Assets and Visual Identity
The visual identity is deliberately narrow: a dark background by default with a light toggle, one accent color, green, used for the call to action, highlights, and the before and after split handle motif that shows a compressed file next to the original. There is no second accent color and no color rotation anywhere on the site or in the product. Every guide and tool page on the site links back to the same single author entity on the same About page, rather than rotating bylines, which is deliberate: one consistent person stands behind every number here. For a hi res logo, current screenshots, or a quote for a piece in progress, use the contact route in the FAQ below and we will get you what you need, current to whatever the interface looks like that week.